It’s always an exciting time just before the new year. Everyone is busy making resolutions to improve themselves throughout the upcoming months, but resolutions are not limited to just the individual. Most businesses have tackled their yearend review, ran their budgets and prepared new strategies to kick start a fresh new year of optimized campaigns, resolving to achieve better results in 2018. For many businesses, staying on top of the latest and greatest trends provides an edge over the competition. Implementing a new marketing strategy can make all the difference when it comes to increasing brand awareness, lead generation and sales so let’s take a look at the top five marketing trends that are sure to drive up revenues in the new year.
We’ve all seen the #ad on Instagram or Facebook a hundred times over the last year. Well, get ready to see a whole lot more of this in 2018 because Influencers are taking over social media and digital advertising in general. Companies all over the world have been choosing the endorsement approach that was very popular a few decades ago to sell their products and services. I would venture to say this is due to the incredible exposure that social media provides of these Influencers. Witnessing their personal lives unfold online brings you a little closer to them. You relate to them, you trust them, so if they like something, chances are you’ll like it too. At least, that is what businesses are banking on.
Piggybacking off Influencer Marketing, overall growth in Social Media users is very likely in 2018 making it a viable channel for brand and product exposure. The demographics of social continue to span from pre-teens to grandparents so finding the right outlet to market your business is key. Follow the users! If you know your audience then you’ll know where to find them.
This one always gets me excited, and I think 2018 will prove to be a HUGE year for data and metrics. Now more than ever, with all the different marketing channels to choose from, understanding attribution is essential especially when it comes to planning budgets and targets. Why waste money on a campaign that won’t net any revenue? When tracking performance using KPI’s, you can see where your returns come from. Data and metrics will be your best friend in 2018.
Content is still KING. It’s the driving force behind customer engagement and pushes a prospect down the sales funnel right to the conversion finish line. Customizing the user experience with the right content that speaks to the reader is how sales are made. So, pay attention to what you are placing in front of your audience to ensure it’s exactly what they want to see, when they want to see it and you’ll be driving up those sales in no time.
Key word optimization has come a long way over the last five years and this year will lead the charge for yet another major shift in the search industry. Since the launch of Siri, Alexa, Cortana, Google Voice Search and other voice activated assistants, companies are now faced with yet another channel to optimize. Not only are we optimizing for mobile and desktop search, now voice search is taking over at lightning speed with 19% of the US population using the service. If you’re not optimizing for voice search, you better start soon because in 2018, the number of voice search users is going to hit some major milestones.
Get ready for 2018 and start thinking about how these marketing strategies can work for your business. Need some help deciding the best way to approach a new marketing strategy or have questions on any of the information shared in this blog? Contact me today so we can discuss your thoughts.
I wish everyone a happy and successful New Year!