Implement a full scale analysis and reporting system to ensure constant visibility into the effects of your marketing efforts and the impact on your business.
Along with marketing automation, data analysis and reporting is critical to understanding the impacts of your marketing efforts. Developing a baseline and measuring the effects of your campaigns on your business allows you visibility of successes and opportunities.
Data analysis and reporting allows for substantial opportunities for business growth. Metric Marketing can consult on which technologies are best to aid in data collection and develop a customized approach to analyzing and reporting on marketing and sales data.